Title: Meta pixel for WordPress Author: Facebook Published: Ogwekkuminogumu (Museenene) 6, 2018 Last modified: Kafuumuulampawu 9, 2026 --- Search plugins ![](https://ps.w.org/official-facebook-pixel/assets/icon.svg?rev=3158868) # Meta pixel for WordPress By [Facebook](https://profiles.wordpress.org/facebook/) [Download](https://downloads.wordpress.org/plugin/official-facebook-pixel.5.0.1.zip) * [Details](https://lug.wordpress.org/plugins/official-facebook-pixel/#description) * [Reviews](https://lug.wordpress.org/plugins/official-facebook-pixel/#reviews) * [Installation](https://lug.wordpress.org/plugins/official-facebook-pixel/#installation) * [Development](https://lug.wordpress.org/plugins/official-facebook-pixel/#developers) [Support](https://wordpress.org/support/plugin/official-facebook-pixel/) ## Description This plugin will install a Meta Pixel for your page so you can capture the actions people take when they interact with your page, such as Lead, ViewContent, AddToCart, InitiateCheckout and Purchase events. It also includes support for the Conversions API. You’ll be able to see when customers took an action after seeing your ad on Facebook and Instagram, which can help you with retargeting. And when you use the Conversions API alongside the Pixel, it creates a more reliable connection that helps the delivery system decrease your costs. [Learn More](https://www.facebook.com/business/learn/facebook-ads-pixel) The Conversions API is designed to create a direct connection between your marketing data and the Meta systems, which help optimise ad targeting, decrease cost per action and measure results across Meta technologies. [Learn More](https://www.facebook.com/business/help/2041148702652965?id=818859032317965) You can find more information about our Privacy Policy [here](https://www.facebook.com/privacy/policy/?entry_point=data_policy_redirect&entry=0). ## Installation **To install from your WordPress site** 1. Log in to your WordPress dashboard, navigate to the Plugins menu and click Add New. 2. In the search field, type ‘Facebook for WordPress’ and click ‘Search Plugins’. Select the plugin authored by ‘Facebook’. You can install it by simply clicking ‘Install Now’. **To download and install plugin from Facebook Events Manager** [Facebook Help Page](https://www.facebook.com/business/help/881403525362441) **Configure plugin for first use** After plugin installed: 1. Go to settings page of the plugin. 2. Click Get Started. 3. Complete the Facebook Business Extension flow. 4. Agree to share your access token with your site. ## FAQ ### Where can I find more information on Facebook Pixel? You can find more information on the [Facebook Pixel](https://www.facebook.com/business/learn/facebook-ads-pixel). ### Where can I find more information on Conversions API? You can find more information on the [Conversions API](https://www.facebook.com/business/help/2041148702652965). ### Where can I find more information on Facebook for WordPress plugin? You can refer to [this page](https://www.facebook.com/business/help/881403525362441?helpref=faq_content) ### Where can I find support? If you get stuck, or have any questions, you can ask for help in the [Facebook for WordPress plugin forum](https://wordpress.org/support/plugin/official-facebook-pixel). ### I am a developer. Can I help improve the plugin? Of course! This plugin is open sourced on the Facebook Incubator GitHub. You can find the code and contribution instructions in the [plugin repository](https://github.com/facebookincubator/Facebook-Pixel-for-WordPress). ## Reviews ![](https://secure.gravatar.com/avatar/fda9315e22a351438b36f511d1178d424174f59d252e4c41daf54e30dd007fa5? s=60&d=retro&r=g) ### 󠀁[Problematic + performance issues every time](https://wordpress.org/support/topic/problematic-performance-issues-every-time/)󠁿 [omegasix](https://profiles.wordpress.org/omegasix/) Kafuumuulampawu 11, 2026 1 reply Problematic + performance issues every time ![](https://secure.gravatar.com/avatar/1c85c8a25e7306c6c793cee78b765013b735285d873a2b6ba687535ff5bfc11c? s=60&d=retro&r=g) ### 󠀁[Plugin full of errors](https://wordpress.org/support/topic/plugin-full-of-errors/)󠁿 [mithoog](https://profiles.wordpress.org/mithoog/) Mukutulansanja 25, 2026 1 reply Worse plugin ever. Not working. No error displayed. Just “Connection Pending” ![](https://secure.gravatar.com/avatar/92a3497415c20010986c8c393d1b2b1d339ba6ae59af5e0c6c25fced7e431ec2? s=60&d=retro&r=g) ### 󠀁[Just trying out](https://wordpress.org/support/topic/just-trying-out/)󠁿 [iamsakyibright](https://profiles.wordpress.org/iamsakyibright/) Gatonnya 2, 2026 1 reply Just trying out I will come and give full review when I enjoyed using it ![](https://secure.gravatar.com/avatar/45a61fd5115da1934d3ab677859d5fbae1befc7245177f8970ce4bca2f5d2a31? s=60&d=retro&r=g) ### 󠀁[Erros frequentes](https://wordpress.org/support/topic/erros-frequentes/)󠁿 [ronnycbo](https://profiles.wordpress.org/ronnycbo/) Ogwekkuminebiri (Ntenvu) 19, 2025 1 reply Apesar de desempenhar bem seu objetivo principal, quase diariamente ocorrem erros que levam o Wordpress a disparar e-mails de alerta para os desenvolvedores. ![](https://secure.gravatar.com/avatar/b2784cd6f6507bb4f00632c51c5afb49717ef6d9f36faeb9682315bebd9dd5be? s=60&d=retro&r=g) ### 󠀁[Disappointing for such a big company](https://wordpress.org/support/topic/disappointing-for-such-a-big-company/)󠁿 [BINAIR=E Group](https://profiles.wordpress.org/binaire/) Ogwekkuminebiri (Ntenvu) 13, 2025 1 reply Terrible UI, one of the worst I’ve ever seen, full of display bugs.I’m getting one critical error message per day since it’s installed.Meta won’t give support for any other plugin other than theirs.On the other hand, pixel events are firing (not sure how accurately yet) but we will see on a long run as we’ve been forced to use their archaic code and plugin in order to get support for missing data.What also doesn’t help is that in the Meta Data Source it’s not in real time, very hard for testing purposes, hence we spend tons on ads without really knowing if it’s accurate or not.They just care about collecting the money spent on ads, not on giving professional support for neither Meta Business, the plugin, or double checking our custom setups. ![](https://secure.gravatar.com/avatar/e1efa552412525312ade86f45c3b1dc9d5ba24e36538fe8d48c63059c93bf503? s=60&d=retro&r=g) ### 󠀁[Good](https://wordpress.org/support/topic/good-9042/)󠁿 [vuhienctld](https://profiles.wordpress.org/vuhienctld/) Ogwekkuminogumu (Museenene) 28, 2025 1 reply Cài plugin này giúp kết nối facebook vô website đơn giản. [ Read all 165 reviews ](https://wordpress.org/support/plugin/official-facebook-pixel/reviews/) ## Contributors & Developers “Meta pixel for WordPress” is open source software. The following people have contributed to this plugin. Contributors * [ Facebook ](https://profiles.wordpress.org/facebook/) “Meta pixel for WordPress” has been translated into 29 locales. Thank you to [the translators](https://translate.wordpress.org/projects/wp-plugins/official-facebook-pixel/contributors) for their contributions. [Translate “Meta pixel for WordPress” into your language.](https://translate.wordpress.org/projects/wp-plugins/official-facebook-pixel) ### Interested in development? [Browse the code](https://plugins.trac.wordpress.org/browser/official-facebook-pixel/), check out the [SVN repository](https://plugins.svn.wordpress.org/official-facebook-pixel/), or subscribe to the [development log](https://plugins.trac.wordpress.org/log/official-facebook-pixel/) by [RSS](https://plugins.trac.wordpress.org/log/official-facebook-pixel/?limit=100&mode=stop_on_copy&format=rss). ## Changelog #### 5.0.1 – 2026-04-07 [See changelog for all versions](https://raw.githubusercontent.com/facebookincubator/Facebook-Pixel-for-Wordpress/refs/heads/main/changelog.txt). ## Meta * Version **5.0.1** * Last updated **2 wiiki ago** * Active installations **400akawula_ennukuta_mu_nkumi000+** * WordPress version ** 5.7 or higher ** * Tested up to **6.9.4** * PHP version ** 7.4 or higher ** * Languages * [Catalan](https://ca.wordpress.org/plugins/official-facebook-pixel/), [Czech](https://cs.wordpress.org/plugins/official-facebook-pixel/), [Danish](https://da.wordpress.org/plugins/official-facebook-pixel/), [Dutch](https://nl.wordpress.org/plugins/official-facebook-pixel/), [Dutch (Belgium)](https://nl-be.wordpress.org/plugins/official-facebook-pixel/), [English (Australia)](https://en-au.wordpress.org/plugins/official-facebook-pixel/), [English (Canada)](https://en-ca.wordpress.org/plugins/official-facebook-pixel/), [English (South Africa)](https://en-za.wordpress.org/plugins/official-facebook-pixel/), [English (UK)](https://en-gb.wordpress.org/plugins/official-facebook-pixel/), [English (US)](https://wordpress.org/plugins/official-facebook-pixel/), [French (Canada)](https://fr-ca.wordpress.org/plugins/official-facebook-pixel/), [French (France)](https://fr.wordpress.org/plugins/official-facebook-pixel/), [Galician](https://gl.wordpress.org/plugins/official-facebook-pixel/), [German](https://de.wordpress.org/plugins/official-facebook-pixel/), [Hungarian](https://hu.wordpress.org/plugins/official-facebook-pixel/), [Italian](https://it.wordpress.org/plugins/official-facebook-pixel/), [Lithuanian](https://lt.wordpress.org/plugins/official-facebook-pixel/), [Marathi](https://mr.wordpress.org/plugins/official-facebook-pixel/), [Norwegian (Bokmål)](https://nb.wordpress.org/plugins/official-facebook-pixel/), [Romanian](https://ro.wordpress.org/plugins/official-facebook-pixel/), [Russian](https://ru.wordpress.org/plugins/official-facebook-pixel/), [Spanish (Argentina)](https://es-ar.wordpress.org/plugins/official-facebook-pixel/), [Spanish (Chile)](https://cl.wordpress.org/plugins/official-facebook-pixel/), [Spanish (Colombia)](https://es-co.wordpress.org/plugins/official-facebook-pixel/), [Spanish (Ecuador)](https://es-ec.wordpress.org/plugins/official-facebook-pixel/), [Spanish (Spain)](https://es.wordpress.org/plugins/official-facebook-pixel/), [Spanish (Venezuela)](https://ve.wordpress.org/plugins/official-facebook-pixel/), [Swedish](https://sv.wordpress.org/plugins/official-facebook-pixel/), [Turkish](https://tr.wordpress.org/plugins/official-facebook-pixel/), ne [Ukrainian](https://uk.wordpress.org/plugins/official-facebook-pixel/). * [Translate into your language](https://translate.wordpress.org/projects/wp-plugins/official-facebook-pixel) * Tags * [Conversions API](https://lug.wordpress.org/plugins/tags/conversions-api/)[facebook](https://lug.wordpress.org/plugins/tags/facebook/) [meta](https://lug.wordpress.org/plugins/tags/meta/)[meta ads](https://lug.wordpress.org/plugins/tags/meta-ads/) [pixel](https://lug.wordpress.org/plugins/tags/pixel/) * [Advanced View](https://lug.wordpress.org/plugins/official-facebook-pixel/advanced/) ## Ratings 2.7 out of 5 stars. * [ 60 5-star reviews ](https://wordpress.org/support/plugin/official-facebook-pixel/reviews/?filter=5) * [ 6 4-star reviews ](https://wordpress.org/support/plugin/official-facebook-pixel/reviews/?filter=4) * [ 4 3-star reviews ](https://wordpress.org/support/plugin/official-facebook-pixel/reviews/?filter=3) * [ 12 2-star reviews ](https://wordpress.org/support/plugin/official-facebook-pixel/reviews/?filter=2) * [ 83 1-star reviews ](https://wordpress.org/support/plugin/official-facebook-pixel/reviews/?filter=1) [Your review](https://wordpress.org/support/plugin/official-facebook-pixel/reviews/#new-post) [See all reviews](https://wordpress.org/support/plugin/official-facebook-pixel/reviews/) ## Contributors * [ Facebook ](https://profiles.wordpress.org/facebook/) ## Support Issues resolved in last two months: 4 out of 5 [View support forum](https://wordpress.org/support/plugin/official-facebook-pixel/)