This plugin enables WordPress users to easily integrate Taboola’s content recommendation widgets on their site.
Generate direct revenue by surfacing Taboola’s high quality sponsored content recommendations.


  • Taboola's settings page



  • PHP 5.x, 7.x or 8.x
  • WordPress v5.0.x or higher

Installation Process

  • Log into the WordPress admin for your site
  • Go to ‘Plugins’ -> ‘Add New’
  • Search for Taboola. Once found click on ‘Install Now’
  • Select ‘Activate Plugin’ from the download page or go to ‘Plugins’ -> ‘Installed Plugins’ -> ‘Activate Plugin’

Below Article widgets

  • Select ‘Settings’ -> which will navigate to Taboola’s setting page. Or click on the left rail menu item ‘Taboola’
  • Taboola will set up your account and send you the following required information – ‘Publisher ID’, ‘Widget ID’
  • Enter the ‘Publisher ID’ and ‘Widget ID’ received from Taboola
  • Check the boxes of the relevant widget’s you would like to be displayed
  • Click ‘Apply Changes’
  • Go take a look at your site, the widget is live!

All other widgets

  • Go to Appearance -> Widgets
  • Drag the ‘Taboola’ widget to where you would like it to be located
  • Taboola will send you the following required information – ‘Widget ID’
  • Enter the ‘Widget ID’ you received from Taboola
  • Click on ‘Save’
  • Go take a look at your site, the widget is live!


How do I use Taboola’s Plugin?

You must first contact us here at Taboola and we will get you started by setting up your account and providing you with your ‘Publisher ID’ and your ‘Widgets ID’. After that all you need to do is download the plugin and get started.

How quickly does it start working?

Right away!

To generate the highest revenue where should I place widgets on my site?

Directly below articles is the best place to integrate our widget. Once the user has finished reading an article and is looking for something to do next our widget will recommend content that the user is most likely to click on.

Will the widget slow down my site?

No. The Taboola widget loads “asynchronously”. This means your page will load independently of the widget script.

How do I customize the UI of Taboola’s widgets?

After hundreds or A/B tests conducted we have reached a UI that outperforms anything else tested against it (on the same amount of real-estate). If you would like to change it please contact us here at Taboola


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Contributors & Developers

“Taboola” is open source software. The following people have contributed to this plugin.


Translate “Taboola” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.



  • Minor UI improvements


  • Enhanced UI and functionality
  • Support for below-article, mid-article and homepage widgets
  • Tested on WordPress 6.1.1


  • Additional logging


  • Minor fixes and improvements


  • Minor Fix for PHP 8.0.x


  • Support for PHP 8.0.x
  • Tested on WordPress 6.0.2


  • Support for PHP 7.4.x
  • Tested on WordPress 6.0.1


  • Renamed internal files
  • Tested on WordPress 4.7.3
  • Place widget outside of main content element by default (to allow “Read More”)


  • Removed excess logs


  • Better impressions reporting


  • Added support for PHP 7


  • Removed explicit http indication. it will automatically use the protocol from the page


  • Added the ability to manually control where on the page the widget should be located


  • Expanding the integration use cases that the template supports


  • Added ability to place additional widgets on a page


  • Initial release