Convertful – Your Ultimate On-Site Conversion Tool


The All-In-One Tool to Turn Your Visitors Into Leads and Sales

Convertful is the web service that provides you with all the modern on-site conversion solutions, natively integrates with all major Email Marketing Platforms and provides the simplest WordPress installation.

Start with the FREE plan, that already includes:

  • All the 5 Modern Widget Types: Exit Intent Popups, Floating Bars, Inline Widgets, Scroll Boxes, and Welcome Mats
  • Exit Intent + 9 Other Smart Display Rules
  • 71 Free Starting Templates
  • Flexible Drag-n-Drop Editor
  • 27 Native + 1500 Zapier Integrations
  • Mobile-Friendly Widgets
  • Live Analytics
  • Illustrated Manuals and Video-Guides

This plugin ONLY works as an integration interface to our full-featured Convertful web service. A Convertful account is needed to activate the plugin (you can create one through the plugin interface or click here to create your account).

Provides all the Modern On-Site Conversion Solutions 👇

  1. Spin-to-Win Gamification — Increase your Email Subscribers and Sales Conversion Rate by offering your visitors to win a coupon code in exchange for the email address.
  2. Scratch Card Gamification — Increase Email Subscribers, Sales Conversion Rate, and Percentage or Returning Customers, by providing the unique gamification experience, which your competitors aren’t using yet.
  3. Segmentation Surveys — Increase Sales Conversion Rate, Customer Lifetime Value, and Email Subscribers by auto-segmenting ~5.8% of your visitors, and instantly making them personalized highly-relevant offers.
  4. Quiz Funnels — Increase Sales Conversion Rate, Customer Lifetime Value, and Generate Leads by offering a personalized answer, solution, or case study for taking a short survey. You can tag your visitors based on their answers to build personal communication in the future.
  5. Welcome Video Pop-upsRetarget up to 7.1% of new visitors to the sign-up page and Increase Sign-ups by the welcome popup that shows your Hero Video and offers a quick yes/no choice.
  6. Cart Abandonment Pop-ups — Reduce Shopping Cart Abandonment Rate and increase Sales Conversion Rate by offering a discount right before a visitor leaves your cart or checkout pages. It generally recovers ~21% of leaving buyers.
  7. Welcome Discounts — Increase Sales Conversion Rate and Email Subscribers by offering a welcome discount in exchange for an email subscription to first-time visitors. Complementary countdown timer can show an evergreen deadline to boost conversions.
  8. Follow Coupon Boxes — Reduce Abandonment Rate and increase Social Followers by offering a welcome discount to new visitors in exchange for their social follows just before they leave.
  9. Welcome Giveaway Contests — Increase Email Subscribers by offering a chance to win a valuable giveaway for opting-in. Or increase Website Traffic asking to share your store URL.
  10. Deadline Funnels — Generate Leads and boost Sales Conversion Rate by creating an urgency via live countdown timers. You can add countdown timers to any of your widgets and you can create a personal evergreen deadline for every visitor.
  11. Yes/No Welcome Mats — Convert ~4.5% of new visitors into Email Subscribers by making your best offer with a huge noticeable welcome screen.
  12. Targeted Content Upgrades — Convert ~3.2% of article readers into Email Subscribers by offering a highly-relevant additional content in exchange for the opt-in.
  13. Yes/No Exit Intent Pop-ups — Recover ~1.8% of leaving visitors into Email Subscribers by gently offering a tripwire right before your visitors leave.
  14. Content Lockings — Convert up to 17.6% of your visitors into Email Subscribers and Leads by requiring your visitors to opt-in in order to view your premium content.
  15. Social Subscription Pop-ups — Increase Email Subscribers and generate more Leads by placing a complementary ‘Subscribe with Facebook’ button. Once a visitor clicks this button, Convertful grabs his/her name and email address and sends straight to your email list. This allows to reduce friction and avoid email typos.
  16. Account-Based Personal Offers — Deep-connect Convertful with your CRM to make the most personalized offers to your site visitors, based on their tags, custom field values, or other properties from the CRM.

… and so much more!

Integrates With What You Already Use

You can build email list or generate leads to: ActiveCampaign, ActiveTrail, AWeber, Campaign Monitor, ConstantContact, ConvertFox, ConvertKit,, FreshMail, GetResponse, HubSpot, Klaviyo, Mad Mimi, MailChimp, MailerLite, MailUp, Remarkety, sendinblue, SendPulse, Sendy, Zapier, and other email marketing services.

Advanced Targeting Rules

You can show targeted offers based on: Time on Site, Current Page URL, URL Get Parameter, Landing Page URL, Referrer Type / URL, Number of Viewed Pages, Visit Number, Time from the First Visit, Time from the Last Visit, Cookie Value, Screen Width, Platform, Country / Region / City (Geo Targeting), WordPress Tags and Categories


We created an opt-in form app that cures the main pain points you might have, fast:

  • Drag-n-drop Widget Editor — We offer a flexible form creator allowing to customize any form element you like: layout, content, colors, positioning, and many more.
  • Design and templates variety — Design quality and diversity are one of our key principles. Use unique in-lines, pop-ups, sideboxes (slideins), fullscreens and floating bars. Use our library of 50+ modern form templates to create the form that suits your site design the best.
  • Right audience, right time, right place — Flexibly set your forms’ behavior: when and where to show, and when NOT to show them. Convertful forms will never annoy your visitors.
  • Returning and leaving visitors — Target returning and leaving leads, target your audiences exactly by source and time — while existing subscribers will not be distracted by forms.
  • Responsive forms — All opt-in forms are mobile-friendly. Period. Your visitors will never fall enraged by inconvenient mobile experience.
  • A/B-testing — Test your lead magnets, understand your audience’s preferences and become ultimately convertful.
  • Easy stats without Google Analytics — We offer an easy way to view your funnel results without connecting to Google Analytics: see which form brought you subscribers, what was it conversion, how many visitors and impressions there were.

Get Support and Know-How

Visit our open and friendly-written Knowledge Base (Documentation). Get easy step-by-step visual instructions, video tutorials and know-hows.

Contact us on the contact form with your questions, or get your technical issues and feature requests done on our support portal .

We would be happy to see you on the Convertful website.

This plugin ONLY works as an integration interface to our full-featured Convertful web service. A Convertful account is needed to activate the plugin (you can create one through the plugin interface or click here to create your account).


  • Choose from dozens of amazing responsive templates
  • Edit your optin form quickly using simple visual builder
  • See detailed analytics for your forms
  • Dozens of integrations with popular services
  • Easily connect your WordPress site


Which browsers does the plugin support?

Front-end: IE11+; two latest versions of Chrome, Safari, FireFox and Opera.
Back-end (editor): Edge, two latest versions of Chrome, Safari, FireFox and Opera.


Mukutulansanja 5, 2021
non va bene per tutte le esigenze. se crei un popup o altro promettendo uno sconto di benvenuto, appena inserisci la email, cambia aspetto e fornisce subito lo sconto. Non ci sta la possibilità di mandare una email di benvenuto con lo sconto. non si puo’ abbinare lo sconto alla email che si è registrata. poi ci sta una modalità che inserisce una intera schermata in alto al sito e non ci sta possibilità di sovrapporla semplicemente oscurando il fondo. Orribile e fastidiosa assai! unica cosa positiva è che si integra immediatamente con mailchimp
Mukutulansanja 5, 2018
I really enjoy the customization ability with this plugin. I’ve tried many different ones but this pretty much solves all my problems. Especially the targeting options are impressive. Totally recommend it! Keep up the good work!
Read all 6 reviews

Contributors & Developers

“Convertful – Your Ultimate On-Site Conversion Tool” is open source software. The following people have contributed to this plugin.




  • Error Patching and Compatibility Upgrades


  • Error Patching and Compatibility Upgrades


  • Tested compatibility with WordPress 6.0


  • Bugs fixes, remove widgets from categories and tags lists


  • Bug and compatibility fixes


  • Add WooCommerce functionality


  • Bug fixes


  • Change REST URL’s
  • Bug fixes


  • Improved compatibility with White Label Agency features


  • Fixed widgets’ targeting by whether visitor is a guest


  • Added widgets’ targeting by post types
  • Added widgets’ targeting by user roles
  • Improved security for data exchange between the plugin and the service


  • Tested compatibility with WordPress 5.0


  • Added ability to target widgets on specific post tags and categories
  • Added ability to show widgets right after a post text


  • Tested compatibility with WordPress 4.8.1


  • Simplified migration from the obsolete “MailChimp Forms by Optin.Guru” plugin


  • Initial version.