WordPress.org

Plugin Directory

PulseIQ – Plain English Website Analytics & Weekly AI Reports

PulseIQ – Plain English Website Analytics & Weekly AI Reports

Description

Analytics you can actually understand.

Most website statistics tools show you charts and leave you to work out what they
mean. PulseIQ does the opposite. It watches how real people use your website,
then emails you a short report in plain English: what happened, what it means,
and exactly what to fix.

No jargon. No dashboards to learn. Just clear advice, written for business
owners rather than marketers.

A real example of what a report says:

“47 people visited your contact page but only 3 got in touch. Most left after
8 seconds. Your contact form has 9 fields – that’s too many. Cut it to Name,
Email and Message.”

Why people use PulseIQ

  • It explains, rather than just measures. Every issue comes with one
    concrete thing to do about it.
  • Cookie-free and privacy-friendly. No cookies are set on your visitors, and
    no names, emails or personal details are ever collected. That means no cookie
    banner needed for PulseIQ, and a simpler GDPR position.
  • Set up in two minutes. Install, confirm your email, done. The plugin
    connects your site and installs the tracking for you – there is no code to
    paste and nothing to configure.
  • Built for small businesses. Trades, clinics, salons, therapists,
    consultants – anyone who has a website but no time to learn analytics.

What it tracks

  • Pages viewed, and the journey people take through your site
  • Clicks on phone numbers, email links and buttons – the things that turn into
    real enquiries
  • How far down your pages people actually read
  • Whether visitors are on a phone, tablet or computer
  • Whether your site is up or down (paid plans)

Free and paid plans

The free plan gives you visitor tracking, a monthly plain-English report with
one priority action, and access to your dashboard – free forever, no card
needed.

Paid plans (from a few pounds a month) add weekly reports, three ranked action
items, uptime monitoring with instant alerts if your site goes down, and “Ask
PulseIQ”, an AI chat that answers questions about your own site’s data.

Full pricing is at trypulseiq.co.uk.

External services

This plugin connects to PulseIQ, an external analytics service operated by Blank
Canvas Digital (https://trypulseiq.co.uk), to register your site and collect
anonymous visitor analytics. The plugin cannot function without it.

What is sent, and when:

  • On setup: when you click “Connect this site to PulseIQ”, your site’s URL
    and the email address you confirm are sent to
    https://pulseiq-backend-production.up.railway.app/register in order to
    create your PulseIQ account. Nothing is sent before you confirm.
  • On every front-end page view: once connected, a tracking script is loaded
    from https://pulseiq-backend-production.up.railway.app/pixel.js. It records
    anonymous page views, clicks and scroll depth, along with your site’s
    identifier. No cookies are set and no personally identifiable information
    about visitors is collected.

Service terms: https://trypulseiq.co.uk/terms.html
Privacy policy: https://trypulseiq.co.uk/privacy.html

Privacy

PulseIQ does not collect names, email addresses or any personally identifiable
information about your website’s visitors. It uses anonymous, per-session
identifiers only, sets no cookies, and honours the “Do Not Track” browser
setting. The only personal data associated with your account is the email
address you provide, which is used to send your reports and to sign you in.

Installation

  1. Install the plugin through Plugins > Add New, or upload the plugin folder
    to /wp-content/plugins/.
  2. Activate PulseIQ through the Plugins menu.
  3. Go to the PulseIQ menu in your WordPress admin.
  4. Confirm the email address that should receive your reports and dashboard
    access, then click Connect this site to PulseIQ.

That’s it. Tracking starts immediately, and your first report follows once
enough visits have been recorded.

To view your dashboard at any time, use the button on the PulseIQ admin page, or
go to app.trypulseiq.co.uk and sign in with the
email you confirmed. There is no password – you receive a secure sign-in link by
email.

FAQ

Do I need a PulseIQ account before installing?

No. The plugin creates your account when you confirm your email during setup.

Does this replace Google Analytics?

They do different jobs. Google Analytics gives you raw numbers; PulseIQ tells
you what those numbers mean and what to do about them. You can run both, but if
you have never found Google Analytics useful because it feels too complicated,
PulseIQ works perfectly well on its own.

Is it GDPR friendly?

PulseIQ is designed to be. It sets no cookies on your visitors’ browsers,
collects no names, emails or other personal information, and uses anonymous
session identifiers only. It also respects the browser “Do Not Track” setting.
You should still describe your use of analytics in your own privacy policy.

Will it slow my site down?

No. The tracking script is very small and loads after your page has rendered, so
visitors see your content first.

What if my site does not get much traffic?

PulseIQ still helps. Even with a handful of visitors a week it can spot
structural problems – a form nobody completes, a phone number that is not
tappable on mobile, a page people leave immediately – that affect every visitor
regardless of how many there are.

Which email do the reports go to?

Whichever address you confirm during setup. It is pre-filled with your WordPress
admin email, but you can change it – useful if the site owner is not the person
who administers WordPress.

What happens if I deactivate the plugin?

Tracking stops and no further data is collected. Your existing reports remain
available in your dashboard.

Reviews

There are no reviews for this plugin.

Contributors & Developers

“PulseIQ – Plain English Website Analytics & Weekly AI Reports” is open source software. The following people have contributed to this plugin.

Contributors

Changelog

1.1.4

  • Plugin slug and text domain changed to pulseiq-website-analytics, per WordPress.org review feedback. No change to functionality.

1.1.3

  • Corrected the plugin and author URLs in the plugin header.

1.1.2

  • The setup reminder now clears as soon as a site connects.

1.1.1

  • Tracking script now loaded via wp_enqueue_script, and output escaping
    tightened, to meet WordPress.org coding standards.

1.1.0

  • Setup now asks the owner to confirm which email receives reports and dashboard
    access, instead of assuming the WordPress admin email.

1.0.0

  • First release: automatic site registration, tracking, and admin dashboard link.